Strawberry Plant Motte Murano

Murano strawberry variety technical sheet

• Remontant: Remontante
• Earliness: Remontante
• Harvest period: All year round depending on floral induction and planting period by successive period (remontant) and type of plants
• Shape, texture, appearance of the Fruit: Large, uniform fruits
• Fruit color: Bright light red
• Taste characteristics: Perfect sugar/acid balance
• Fruit Size: Perfect sugar/acid balance
• Disease resistance: Very good disease resistance. Great firmness even in hot greenhouses.
• Yield, management and marketing: Very productive. Beautiful presentation in trays.
• Recommended commercial use / marketing channel: Direct sales, Wholesale, Processing

Order your professional strawberry plants

Fraisiverse, a specialist wholesale supplier of strawberry plants , offers you the Murano variety, renowned for its continuous productivity and exceptional firmness. Buying your strawberry plants is the first step to guaranteeing high yields and impeccable quality on your shelves. Our plants come from specialized nurseries, offering consistent professional quality and varietal resistance appreciated by producers. Take advantage of our producer prices and fast, careful delivery throughout France . Our responsive sales department and dedicated technical support support you with personalized advice to optimize your crops. Whether you are aiming for direct sales, short circuits or large-scale distribution, the Murano variety guarantees you regular and attractive fruits all season long. Order now or request a free quote to secure your supply.

---

Agronomic Profile and Varietal Characteristics

The Murano Strawberry is a remontant variety , meaning it is capable of producing fruit continuously throughout the season, guaranteeing a long-term supply for professionals. The plant, with its remarkable vigor , adopts a shape that facilitates harvesting and cultural management.

Morphological and Organoleptic Qualities of the Fruit

Regarding the fruit, the Murano stands out for its particularly neat visual appearance . Its external color varies from light red to orange-red, and it displays a brilliant shine that immediately catches the eye on the stalls. The shape of the fruit is conical , of exemplary regularity and homogeneity, essential qualities for packaging and commercial promotion. Its skin is smooth and without major defects, reinforcing this impeccable presentation.

The size of the fruit is a major asset, being medium to large, with an average weight generally between 20 and 25 grams . It is not uncommon to observe fruits reaching up to 35 grams when growing conditions are optimal, thus offering a very interesting weight yield. The firmness of the flesh is remarkable, even under the constraints of hot greenhouses, ensuring excellent resistance to transport and prolonged conservation, decisive criteria for downstream logistics. Inside, the pulp is a deep red, dense, juicy and fleshy, with a pronounced aroma that retains all its appeal when cut, making it ideal both for fresh consumption and for processing. On the palate, Murano offers a marked crunch and a dense texture, providing a pleasant resistance under the tooth, accompanied by a perfect balance between sugar and acidity.

---

Technical Itinerary and Cultural Conduct

Pedoclimatic Requirements and Soil Preparation

To fully exploit the potential of the Murano Strawberry, the choice and preparation of the soil or substrate are essential. This variety thrives ideally in slightly loamy or sandy loam soil , characterized by its flexibility and excellent drainage. It is imperative to avoid heavy, clayey and compact soils, as excess stagnant moisture could seriously compromise the plant's root system.

The soil pH should be neutral to slightly alkaline, with an ideal range of 6.5 to 7.5 . Acidic soils (pH below 6) should be avoided due to their negative impact on plant growth and health. A significant amount of organic matter is also essential; incorporating compost or well-rotted manure a few weeks before planting is highly recommended to promote nutrient availability throughout the growing cycle.

Soilless Cultivation Systems and Facilities

In soilless cultivation, a quality organic substrate , such as peat or coconut fiber, is recommended to ensure optimal root aeration (air porosity of at least 25%) and adequate water retention (around 60%). Planting plants on mounds or in raised beds is a relevant practice to limit the risks of water stagnation, and the minimum depth of the water table should ideally be greater than 1.5 meters. Mulching, whether straw or agrotextile fabric, is also recommended to keep the soil cool and preserve its structure.

Reasoned Fertilization Program

Regarding fertilization, Murano, as a highly productive remontant variety, has specific needs . On average soil and for intensive cultivation aiming for high yield, an annual nitrogen (N) supply of 100 to 140 units per hectare is recommended, divided into several applications: approximately 30% before planting (basal fertilization), 30% during vegetative recovery, and the remaining 40% during flowering and fruiting. For phosphorus (P₂O₅), a dose of 80 to 100 units per hectare is suggested, entirely applied during soil preparation. As for potash (K₂O), essential for fruit quality, a quantity of 150 to 180 units per hectare is recommended, with 40% as a basal fertilization and the remainder divided between vegetative recovery and flowering/fruiting. A magnesium (MgO) supply of 30 to 50 units per hectare is also necessary, and regular monitoring of trace elements such as boron, zinc, iron and manganese is essential, with additional inputs if deficiencies are detected by soil analysis. It is crucial to avoid excess nitrogen, which could harm the taste quality of the fruit. A high water requirement, particularly during fruit growth, justifies regular watering.

---

Yield Performance and Harvest Scheduling

Production Potential and Optimal Densities

The Murano Strawberry is an everbearing variety par excellence , which gives it a continuous production capacity over a very long period, allowing for a spread and regular marketing of the fruit. This characteristic is a major asset for professionals wishing to ensure a constant supply of their markets.

In terms of yield, the figures are particularly promising. When grown under soilless substrate with optimized systems, Murano can reach up to 1.4 kg of fruit per plant over a season. For open-field or plasticulture cultivation, a yield of 0.8 to 1.2 kg per plant is generally observed, depending on cultural practices (planting date, type of plant, fertilization and flowering management).

Projections of Yields per Hectare

These performances translate into impressive yields per hectare . With typical planting densities of 45,000 to 55,000 plants per hectare, the theoretical production potential is between 36 and 77 tonnes per hectare . In practice, most professional productions in France can reasonably aim for a range of 40 to 60 tonnes per hectare, taking into account climatic variations and the cropping system.

Although Murano produces medium-sized fruits, weighing an average of 18 to 20 grams , careful management of the flower load is recommended to maintain optimal size, as excessive flowering could reduce it. The fact that Murano is a remontant variety means that its production is not concentrated in a short period like non-remontants; rather, it offers a staggered harvest throughout the season, allowing growers to adapt to market demands throughout the year.

---

Phytosanitary Management and Varietal Resistance

Tolerance to Major Pathologies

The Murano strawberry is particularly appreciated for its very good general resistance to the main foliar and root diseases of the strawberry. In particular, it displays excellent tolerance to common and devastating pathologies such as powdery mildew (Podosphaera aphanis), botrytis (grey mold), anthracnose and phytophthora (red crown). This varietal robustness is a major economic and environmental asset for professional producers, as it significantly reduces the dependence on phytosanitary treatments for the management of these diseases.

Sensitivities and Points of Vigilance

However, it is important to note that while Murano offers a high general disease tolerance, it does not have specific and proven genetic resistance to Xanthomonas fragariae (angular leaf spot), and its susceptibility is considered low to moderate compared to reference varieties. Like most commercial varieties of Fragaria x ananassa, it is susceptible to this bacterium to some extent. Therefore, special vigilance and appropriate cultural practices are necessary in the presence of this pathology.

Integrated Pest Management Strategies

Regarding common strawberry pests, such as thrips, aphids, spider mites (mites), the weevil (Anthonomus rubi) and Drosophila suzukii, there are no documented data indicating specific genetic resistance for the Murano variety. Thus, for these pests, health management is based on the application of integrated pest management protocols . This involves regular monitoring of pest populations, the implementation of biological control methods (e.g., the use of ladybugs, entomopathogenic nematodes or predatory bugs), as well as the adoption of good cultural practices (crop rotation, optimal aeration of plants, removal of plant debris and infestation sources).

---

Economic Optimization and Commercial Logistics

Valuation and Distribution Channels

The Murano strawberry variety is an eminently profitable choice for professionals, with its primary commercial use being for fresh consumption. Its intrinsic qualities make it a highly valuable variety, whether for direct sales at markets, through short supply chains, or for wholesale and supermarket distribution.

Post-Harvest Properties and Storage

Supply logistics are greatly facilitated by the fruit's exceptional characteristics : proven firmness that guarantees excellent transport resistance and very good preservation, even under hot greenhouse conditions. This resilience significantly reduces post-harvest losses and ensures impeccable presentation of the strawberries in punnets, an essential criterion for the fresh market. The uniform size of Murano, generally between 18 and 20 grams, contributes to this highly sought-after homogeneous presentation. Its resistance to picking injuries is also above average, minimizing damage during harvest. The measured firmness is typically between 1.8 and 2.4 kg/cm² , which positions it as a reference for fruits with a marked crunch.

Logistical Advantages and Production Flexibility

Murano's ability to produce continuously throughout the year, depending on management techniques (type of plants, floral induction), is a major logistical asset . It allows producers to guarantee a regular presence on the stalls and to adapt to fluctuations in demand, thus optimizing the value of volumes. The fruits are mainly sold in 250 to 500 gram trays .

Although its use for processing (jam, frozen) is possible thanks to its firmness and yield, this is not its priority. Its maximum value is achieved in the fresh segment, where its taste quality (sugar/acid balance) and presentation give it significant added value. The Murano strawberry plant represents a significant weight in French professional sectors, and is the subject of regular imports of certified plants from Italy, Spain and Morocco, demonstrating its preponderant place on the market.

---

Field Feedback and Professional Validation

Producer Qualitative Evaluations

Growers who have chosen the Murano Strawberry Plant report great satisfaction , highlighting the perfect balance between high productivity and consistent taste and visual quality. The Murano has proven to be "fruitful and tasty" , able to withstand adverse climatic phenomena such as heat, drought or prolonged rain, while maintaining excellent immunity to diseases. This robustness considerably reduces the need for phytosanitary treatments, which is a significant economic and ecological advantage for farms concerned with sustainable, even organic, agriculture.

Observed Commercial Performance

The vigor of the plant, combined with the firmness and productivity of the fruit, is a recurring strong point in feedback. Professionals particularly appreciate the "very good presentation in the tray" and the "great consistency of size throughout the season" , qualities that facilitate marketing and packaging. The Murano's ability to maintain "very good firmness even in hot greenhouses" is also a decisive criterion, allowing flexible harvest management without compromising fruit quality. In short, the Murano is acclaimed for its ability to provide a high yield of top-quality strawberries throughout the year, thus meeting the requirements of the most demanding markets. The "high rate of marketable fruit" confirms its economic interest for professionals.

---

To summarize: Our Murano Strawberry plants

At Fraisiverse , we offer you the Murano variety, appreciated for its continuous production, its remarkable firmness and its high yield. As a specialist wholesale supplier of strawberry plants , we guarantee a supply of certified plants, from specialized nurseries, for efficient and sustainable plantations. Choosing our offer means buying Murano strawberry plants with the guarantee of professional quality and consistency of size throughout the season. The Murano variety, capable of reaching up to 1.4 kg of fruit per plant in optimized cultivation, offers a potential of 40 to 60 tons per hectare. Its very good tolerance to powdery mildew, botrytis and anthracnose reduces losses and limits treatments. Our role as a specialist wholesale supplier of strawberry plants is accompanied by a technical and commercial service to advise you on the choice of substrate, reasoned fertilization and phytosanitary management. By choosing to buy Murano strawberry plants from Fraisiverse , you benefit from a product adapted to demanding markets, which can be sold directly or in large-scale distribution. The consistency of quality, regularity of size and exceptional resistance to transport make Murano a strategic choice. Our expertise as a wholesale supplier specializing in strawberry plants guarantees you compliant plants, delivered quickly, ready to produce attractive and tasty fruits. To maximize your profitability and meet market expectations, choosing to buy Murano strawberry plants from us is a safe and profitable investment.