Motte Joly Strawberry Plant

Joly strawberry variety technical sheet

• Remontant: Non-Remontant
• Precocity: Mid-Early
• Harvest period: June to early July
• Shape, texture, appearance of the Fruit: Conical
• Fruit color: Bright red
• Taste characteristics: Very sweet and aromatic taste, perfect for jam
• Fruit Size: Very sweet and aromatic taste, perfect for jam
• Disease Resistance: Highly disease tolerant
• Yield, management and marketing: Very high yield, easy to pick
• Recommended commercial use / marketing channel: Direct sales, Wholesale, Processing
• Our advice: One of the reference varieties in soil and above ground

Order your professional strawberry plants

Fraisiverse, a specialist wholesale supplier of strawberry plants , offers you the Joly variety, renowned for its high yields and exceptional taste. Buying your strawberry plants allows you to benefit from a product from specialized nurseries, cultivated to a high level of professional quality. Our plants offer excellent varietal resistance, guaranteeing disease tolerance and high yield. Also benefit from our responsive sales department, personalized advice , and fast, careful delivery throughout France. Our competitive rates include producer prices and volume-based discounts. To optimize your crops, we provide dedicated technical support to ensure the best possible start. Order or reserve your Joly plants now and take advantage of our producer prices . Ensure a successful start to the season with plants selected for their robustness and productivity.

Agronomic characteristics and varietal morphology

The Joly strawberry plant is a non-remontant variety , which means that its fruiting is concentrated in a single annual period, offering a grouped and abundant harvest. Its earliness is described as mid-early to early , generally positioning itself around four days after the Clery variety, a reference on the market. This timing allows producers to access the market with a quality offer just after the very first strawberries of the season.

Organoleptic properties and post-harvest resistance

Joly fruits are particularly remarkable for their large size , presenting a conical or truncated-conical shape, of great regularity. Their epidermis displays a bright, intense and homogeneous red , often described as blood red, a color that remains remarkably stable even after harvest. Inside, the flesh is entirely colored the same red shade as the epidermis, without white areas, and is characterized by a very high firmness , a dense and juicy texture. This consistency ensures excellent fruit retention and notable resistance to post-harvest loosening. In terms of taste, the Joly strawberry plant is distinguished by a very sweet and aromatic taste , pleasantly low in acidity, a profile highly sought after for fresh consumption. Its firmness at penetration is estimated between 0.5 and 0.7 kg/cm² , which ranks it among the robust varieties suitable for handling and commercial transport.

Planting protocols and cultivation management

To maximize the potential of the Joly strawberry plant, a rigorous cultivation plan is recommended. This variety thrives in healthy, well-prepared soil, whether planted in the fall or spring. Regular irrigation and careful fertilization are fundamental pillars for achieving expected yields and maintaining fruit quality. Managing plant aeration is also essential, and although precise planting densities are not specifically calculated for Joly in all sources, a high density is implicitly recommended for intensive professional cultivation.

Duration of operation and renewal of plots

The optimal productive life of the Joly strawberry plant in professional cultivation is two to three years , with a maximum period of four years. However, to ensure optimal quality and yield, it is strongly recommended to renew the plantation every two to three years. Beyond this period, a progressive decline in the size and taste quality of the fruits is observed, alongside an increase in susceptibility to diseases, a classic phenomenon in intensively exploited non-remontant varieties. Renewal every two years is even recommended by some producers to maintain commercial quality and optimal plant health.

Productive performance and harvest schedule

The Joly strawberry plant is renowned for its very high yields under standard French production conditions. An average yield of 500 to 600 grams of strawberries per plant can be expected over a typical open-field production season, under optimized growing conditions. For per-hectare cultivation, professional plantations, characterized by high density, can reach up to 25 tons per hectare under good agronomic conditions.

Harvest timing planning

The harvest window for the Joly strawberry plant generally extends from early June to early July in France, offering a long and regular harvest. For the majority of non-remontant strawberry plants in this segment, approximately 70% of production is concentrated in three to four central weeks of the harvest period. More specifically for Joly, this window typically falls between week 23 and week 26 , or from early to late June.

Phytosanitary protection and varietal resistance

The Joly strawberry plant is known for its resistance to most diseases , with particularly notable robustness against root diseases. Good resistance to major root diseases, including gray mold and powdery mildew , is highlighted for this variety. This ability allows Joly to perform better than other varieties on potentially "tired" soils.

Integrated pest management strategies

However, for common pests such as thrips, aphids, spider mites, weevils (Anthonomus rubi) and Drosophila suzukii, sources do not mention increased specific resistance for Joly. Management of these pests therefore relies on classic integrated pest management methods , including prophylaxis, biological control (with the introduction of auxiliaries if necessary), and reasoned chemical interventions. For thrips, the objective is to keep the population below the threshold of 4 thrips per flower , while aphids are often effectively regulated by natural auxiliaries from May onwards. For Drosophila suzukii, in the absence of known genetic resistance, prophylaxis and frequent harvesting remain the key strategies on all varieties, including Joly.

Commercial valuation and professional assessments

The profitability of the Joly strawberry plant stems from its versatility and intrinsic qualities. It is primarily intended for fresh consumption , making it a priority reference for direct sales, mass distribution and short supply chains. Its large, uniform and visually attractive fruits are a major asset for marketing in trays and on stalls. The exceptional firmness of the flesh ensures very good post-harvest fruit retention, comparable to that of the Elsanta, a reference for export and mass distribution. This firmness guarantees good resistance to handling and efficient transport, even over longer distances. The shelf life of the fruits after harvest is also excellent, allowing the fruits to retain their attractiveness for several days.

Priority Destinations and Conservation Properties

Although its primary destination is the fresh market, the Joly strawberry plant is also appreciated for certain artisanal processing applications , notably jam and pastries. However, it is not considered a priority for heavy agro-industry or mass freezing, where other varieties are often favored for specific industrial process criteria. The fruit's ability to develop well above the foliage facilitates harvesting, reducing labor costs and limiting losses. These logistical and commercial characteristics contribute to attractive profitability for producers targeting the high-end fresh segment.

Producer feedback

Professional growers in France express great satisfaction with the Joly strawberry plant. It is consistently cited for its very high yields, robustness, and excellent fruit quality. The strawberries are appreciated for their large size, uniformity, and very sweet taste . Feedback also highlights its ability to perform well even on potentially "tired" soils, thanks to its resistance to root diseases. This reliable agronomic behavior, coupled with its taste and visual qualities, positions Joly as a wise choice to meet the requirements of the most demanding markets, whether early produce, local markets, or mass distribution.

Order your professional strawberry plants

Fraisiverse, a specialist wholesale supplier of strawberry plants , offers you the Joly variety, renowned for its high yields and exceptional taste. Buying your strawberry plants allows you to benefit from a product from specialized nurseries, cultivated to a high level of professional quality. Our plants offer excellent varietal resistance, guaranteeing disease tolerance and high yield. Also benefit from our responsive sales department, personalized advice , and fast, careful delivery throughout France. Our competitive rates include producer prices and volume-based discounts. To optimize your crops, we provide dedicated technical support to ensure the best possible start. Order or reserve your Joly plants now and take advantage of our producer prices . Ensure a successful start to the season with plants selected for their robustness and productivity.

To summarize: Our Joly strawberry plants

At Fraisiverse , we offer you a rigorous selection of the Joly variety, acclaimed for its firmness, sweet taste and exceptional yields of up to 25 tonnes per hectare. As a specialist wholesale supplier of strawberry plants , we guarantee a reliable supply that meets the requirements of professional producers. The Joly variety, non-remontant and mid-early, allows for a grouped and regular harvest, offering a bright, uniform and large red fruit, ideal for direct sales and mass distribution. Thanks to its resistance to the main root diseases and its ability to behave even on tired soils, it ensures optimal profitability. Buying Joly strawberry plants from us means benefiting from a product from specialized nurseries, accompanied by attentive technical monitoring and efficient logistics. We offer you a responsive sales service, producer prices and volumes adapted to your needs. Purchasing Joly strawberry plants from Fraisiverse also allows you to obtain a product suitable for long-distance transport thanks to its exceptional firmness, comparable to market standards. In short, trusting a specialist strawberry plant wholesale supplier like us means securing your production, optimizing your sales, and guaranteeing lasting customer satisfaction.