Strawberry Plant Motte Florice

Technical sheet for the Florice strawberry variety

• Remontant: Remontante
• Earliness: Remontante
• Harvest period:
• Shape, texture, appearance of the Fruit: Globoconic shape
• Fruit color: Shiny dark red
• Taste characteristics: Good taste, sweet throughout the harvest
• Fruit Size: Good taste, sweet throughout the harvest
• Disease resistance: Low susceptibility to root diseases. Anti-mildew treatment recommended.
• Yield, management and marketing: Suitable for soil and substrate. Uniform size throughout the season. Very good yield
• Recommended commercial use / marketing channel: Direct sales, Wholesale, Processing
• Our advice: Suitable for all types of sales channels

Order your professional strawberry plants

Fraisiverse, a specialist wholesale supplier of strawberry plants, offers you the professional Florice variety, renowned for its agronomic qualities and exceptional profitability. Buying your strawberry plants allows you to benefit from a product from specialized nurseries, guaranteeing professional quality and varietal resistance to the main diseases. We offer you plants at producer prices , with a high yield and increased tolerance to pathologies , to optimize your harvests. Our team supports you with personalized advice and a responsive sales service . Fast and careful delivery throughout France ensures you a reliable supply. Order now or take advantage of our producer prices to secure your season and improve the performance of your farm. Reserve now and choose high-performance plants adapted to the requirements of professional producers.

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Agronomic characteristics and varietal description

The Florice variety is distinguished by its remontant character , thus offering continuous waves of harvest, from spring until the first frosts. It is a vigorous plant, with a strong capacity for recovery at planting . The plant, with its robust shape, promotes easy picking, a major asset for labor management. In addition, its stolon production is low , simplifying cultural maintenance.

Fruit quality and morphology

Florice fruits, true jewels, have a bright, very shiny red color , giving a very attractive visual on the stalls. Their shape is generally globoconic to elongated conical, of remarkable homogeneity, without notable deformation. The size is high, with an average weight of 22 grams per fruit , classifying Florice among the large-fruited varieties. The epidermis, of exceptional shine, is firm and not very sensitive to shocks, thus guaranteeing a very beautiful presentation after harvest and excellent resistance during handling. The flesh is firm, fruity and sweet, offering a marked aroma of wild strawberry , with a low acidity. Although not explicitly detailed, the internal color is generally pinkish to light red, consistent with the external shade, a criterion appreciated by professionals for cutting and light processing.

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Technical management and production systems

The Florice strawberry plant adapts remarkably well to various professional cultivation techniques in France, whether open field or tunnel cultivation. Its adaptation to modern cultivation systems, including high-density soilless cultivation (gutters or substrate bags), is very likely, as is the case with the majority of recent varieties developed for intensive and controlled production. These systems allow for better management of climate, irrigation and nutrition, thus optimizing quality and yield while facilitating harvesting and limiting pathologies.

Planting and fertigation parameters

For above-ground management, a density of 12 to 14 plants per square meter , or 8 to 14 plants per linear meter, is recommended, with approximately 1 to 1.25 liters of substrate per plant . Regarding fertigation, the requirements of the strawberry plant, and by extension of Florice, are with an electrical conductivity (EC) of the nutrient solution between 1.0 and 2.2 mS/cm , and a pH between 5.5 and 6.0 at the supply. Rigorous and frequent monitoring of the EC is imperative to prevent any imbalance that could alter the yield and quality of the fruits.

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Productive performance and harvest schedule

The Florice variety is popular for its very high commercial yield . Under standard French conditions, a Florice plant can produce between 600 and 800 grams of marketable fruit . A major advantage is the percentage of commercial fruit, which is over 95% , meaning a very low rate of deformed or non-compliant fruit.

Production potential per hectare

Projected per hectare, with a typical professional planting density of 40,000 to 60,000 plants/ha, this translates into a harvest potential of 30 to 40 tonnes per hectare . This productivity is accompanied by a high picking speed, facilitating the organization of work on the farm.

Marketing window

Being an everbearing variety, Florice offers a long production window, generally extending from June until the first frost . Marketable production is spread over more than 20 days, guaranteeing a continuous supply over an extended season, a competitive advantage for professionals wishing to spread their sales.

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Phytosanitary strategy and natural resistance

Florice's robustness is a strong argument for producers concerned about the health management of their crops. This variety is renowned for its very good resistance to fungal diseases , particularly powdery mildew (Podosphaera aphanis) and phytophthora (red root rot) . This ability significantly reduces the need for phytosanitary treatments, thus promoting more sustainable practices and safer production. A slight sensitivity to heart blight has, however, been noted and merits particular vigilance.

Management of bioaggressors

However, available technical information does not document specific resistance to common strawberry pests such as thrips, aphids, spider mites, the weevil (Anthonomus rubi) or Drosophila suzukii. It is therefore essential to integrate Florice into an integrated pest management program (biocontrol, beneficials, prophylactic methods and, if necessary, targeted treatments) to manage these pests, as is the case for most modern cultivars.

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Commercial development and distribution logistics

The profitability of the Fraisier Florice is intrinsically linked to its priority commercial positioning: fresh consumption . Whether for direct sales (markets, producers' stores) or long circuits (mass distribution), Florice stands out for its intrinsic qualities. The combination of a high size (22 g/fruit), firm and sweet flesh, and an impeccable visual presentation (shiny, homogeneous fruits) makes it a product with high added value , highly sought after by consumers.

Logistical and conservation assets

Its excellent post-harvest shelf life and resistance to handling are major logistical advantages. This high conservation rate limits post-harvest losses and facilitates transport, even over long distances, an essential criterion for modern distribution. Although Florice can be used for processing (jams, ice cream, frozen foods), this use remains secondary, its full value being achieved on the fresh market.

Investment and cost of plants

The price of plants for professionals, between €0.17 and €0.65 per unit depending on the packaging (refrigerated, root ball, bare root) and the size of the plant, positions Florice as a wise investment given its yield potential and its valuation on the premium fresh market.

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Professional testimonials and variety comparisons

Feedback from professional producers confirms the advantages of the Florice variety. Its vigor and robustness are systematically emphasized, offering good recovery at planting and easy cultivation. The yields achieved, notably with a marketable fruit rate above 95% , are highly appreciated, guaranteeing good profitability of the plots. The superior taste quality of its fruits, with its marked aroma of wild strawberry, is a decisive selling point for short supply chains and direct sales, where consumer satisfaction is paramount. Its precocity and production spread over a long period offer flexibility and security of supply that are rare for an everbearing strawberry plant. Florice is often compared favorably to other reference varieties, sometimes surpassing Florence in taste and Elsanta in yield , which makes it a strategic choice for modern farms.

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To summarize: Our Florice Strawberry plants

At Fraisiverse, we put our expertise at the service of producers with Florice Strawberry plants combining yield, taste quality and natural resistance. As a wholesale supplier specializing in Strawberry plants , we only select vigorous and uniform plants from specialized nurseries to guarantee optimal recovery and high-quality fruits. Choosing Fraisiverse means buying Florice Strawberry plants with a high production capacity, remarkable visual uniformity and exceptional post-harvest conservation. Thanks to our know-how, our wholesale supplier specializing in Strawberry plants supports you with dedicated technical and logistical support, allowing you to get the most out of the Florice variety, whose yields can reach 30 to 40 tons per hectare. Whether for direct sales or long-distance distribution, buying Florice Strawberry plants from Fraisiverse means investing in a high-value product, appreciated for its strong wild strawberry aroma and its resistance to major fungal diseases. With our commitment to quality, our specialist Strawberry plant wholesale supplier ensures that each batch meets strict criteria, so that buying Florice Strawberry plants is synonymous with commercial success and customer satisfaction.