Tray Flair Strawberry Plant

Flair strawberry variety technical sheet

• Remontant: Non-Remontant
• Precocity: Very early
• Harvest period: 7 to 10 days before Elsanta, 3 to 5 days before Cléry, starts mid-May
• Shape, texture, appearance of the Fruit: Long and conical
• Fruit color: Bright red and shiny
• Taste characteristics: Very good flavor
• Fruit Size: Very good flavor
• Disease resistance: Long inflorescence therefore sensitive to late frosts, requires a lot of amendment to have a good yield, sensitive to weedkillers
• Yield, management and marketing: Suitable for open fields and tunnels. High yield for an early variety.
• Recommended commercial use / marketing channel: Direct sales, Wholesale, Processing

Order your professional strawberry plants

Fraisiverse, a specialist wholesale supplier of strawberry plants , offers you the Flair variety, known for its precocity and high yield. Buying your strawberry plants is the assurance of accessing professional quality plant material, produced by specialized nurseries and rigorously selected. Benefit from major advantages: producer prices , varietal resistance , fast and careful delivery throughout France , dedicated technical support and personalized advice adapted to your operation. This variety, suitable for growing in soil or above ground, offers firm, sweet and uniform fruits, perfect for selling fresh. Order now or reserve now to secure your supply and take advantage of our producer prices . With its exceptional yield potential and tolerance to common diseases, Flair is a strategic choice to optimize your first sales of the season. Request a free quote and start your campaign with a head start.

---

Varietal characteristics and agronomic performance

The Flair strawberry stands out as a remarkably early, non-remontant variety , distinguishing itself as one of the first to offer its fruit on the French market, even ahead of the popular Gariguette. Its fruiting is concentrated in a single annual period , which simplifies harvest planning and ensures early and abundant availability.

Fruit morphology and quality

Flair strawberries are visually very attractive, displaying a light red and very bright color at commercial maturity. Their shape is typically conical, long and of exemplary regularity, guaranteeing a uniform presentation in the tray, a major asset for marketing in the fresh circuit. With an average size of around 22 grams , Flair strawberries are in the category of large fruits, perfectly meeting the expectations of the professional market.

Organoleptic properties

In terms of taste, Flair offers a highly appreciated experience: the fruits are very sweet, not very acidic , and are characterized by a firm and crisp flesh , offering excellent taste quality. This texture allows the fruit to hold well, essential for handling and transport.

---

Crop management and rational fertilization

The Flair variety lends itself admirably to various professional cultivation methods, demonstrating excellent adaptation to both soil and soilless cultivation . In order to fully exploit its yield potential, it is imperative to ensure significant inputs of amendments, because this vigorous and productive variety requires a rich soil, ideally neutral to slightly acidic .

Fertilization program

For optimal fertilization, an indicative plan can be considered for a targeted yield between 30 and 40 tonnes per hectare . Nitrogen (N) inputs should be between 80 and 100 units per hectare , phosphorus (P₂O₅) between 80 and 100 units per hectare , and potash (K₂O) between 150 and 180 units per hectare . A judicious split is crucial: approximately 30% of nitrogen, 100% of phosphorus and 40-50% of potash as a base dressing before planting. The balance of nitrogen (30%) and potash (25%) would be applied during the vegetative recovery, before flowering, and the remainder (40% nitrogen, 25-35% potash) at the beginning of flowering and during fruit enlargement.

Trace elements and supplementation

Trace elements such as magnesium (50-70 u/ha), boron, zinc, iron and manganese are also essential and should be monitored, with occasional foliar applications if deficiencies are detected. Calcium (20-40 u/ha of CaO) is also recommended if the soil is deficient, to prevent fruit deformation and improve shelf life.

Climatic requirements and irrigation

A point of technical vigilance is required regarding late frosts : the long flower stems of the Flair make it sensitive to spring frost, requiring adequate protection to secure production. Furthermore, the Flair Strawberry is demanding in water, especially during the fruit growth phase , making regular watering essential. Mulching proves beneficial to limit competition from weeds and maintain constant soil moisture. This variety requires approximately 1200 hours of cold for good floral induction, a criterion to be taken into account for planning in different regions.

---

Productive performance and harvest schedule

The Flair Strawberry stands out for its very high productivity for an early variety . Under professional growing conditions, the average yield per plant is generally between 800 and 900 grams . Extrapolating this figure to a typical planting density in France (between 25,000 and 35,000 plants per hectare), the yield per hectare would be between 20 and 31.5 tonnes . This production capacity, combined with a low waste rate (less than 10%) , maximizes the quantity of marketable first-category fruit (more than 90% of the fruit harvested).

Strategic Harvest Window

The Flair harvest window is of strategic importance for professionals. Its very early harvest allows for a harvest starting as early as mid-May in lowland conditions, or even as early as late April under tunnel conditions or in southern regions. This 7 to 10 day lead over Elsanta and 3 to 5 days over Cléry offers a significant competitive advantage on the first markets of the season. Production is remarkably concentrated over a short period, spanning 2 to 3 weeks, with approximately 70% of the total harvest generally occurring between mid-May and the first week of June (weeks 20 to 22 of the calendar year). This uniformity of size at the peak of production greatly facilitates packaging operations.

---

Phytosanitary protection and pest management

In terms of health management, the Flair Strawberry is renowned for its good resistance to diseases . It is particularly resistant to powdery mildew (Podosphaera aphanis) and has relative resistance to phytophthoras (particularly Phytophthora cactorum). However, its sensitivity to late frosts, due to its long inflorescences, requires increased monitoring and appropriate protective measures.

Integrated pest management strategy

Concerning common pests such as thrips, aphids, spider mites, the weevil (Anthonomus rubi) or Drosophila suzukii, the available sources do not mention any proven specific resistance for the Flair variety. Its behavior towards these pests is therefore considered standard compared to the majority of cultivated strawberry varieties. The management of these pests must therefore be part of an integrated pest management approach , combining prophylaxis (good cultural practices and sanitation), the use of biological auxiliaries (ladybugs, predatory mites) and, if necessary, reasoned phytosanitary interventions. For example, for thrips, it is recommended to keep the population below the threshold of 4 thrips per flower .

---

Economic profitability and marketing channels

The profitability of the Fraisier Flair is undeniably one of its major assets for professionals. Its very high commercial yield , combined with the high quality of its fruits, ensures optimal production value. The average size of 22g per fruit is ideal for the fresh market, and the uniformity of size at peak production reduces losses and facilitates packaging.

Logistical and conservation advantages

Logistically, the firmness of the Flair's flesh is a considerable advantage. The fruits withstand handling and transport very well, guaranteeing a very good shelf life after harvest. These qualities are essential for long supply chains (mass distribution, export) but also for short supply chains and direct sales, where the freshness and integrity of the fruit are essential. Its uniform presentation, bright color, and good stability make it a variety perfectly suited to supermarket trays. However, Flair is not primarily recommended for industrial processing (jam, freezing), its interest lies above all in fresh consumption for which its taste and aesthetic qualities are optimal.

Professional feedback

Feedback and opinions from producers highlight that the Fraisier Flair is a very original variety for the "market gardening" and local produce niches . Professionals appreciate its ability to produce fruits of superior taste quality (sweet and low acidity) and a firmness of flesh that stands out. Its uniform presentation and its very bright light red color are also unanimously recognized strong points for commercial promotion. The high yield, with a very low waste rate , contributes to the satisfaction of producers. Its robustness and its adaptation to various growing conditions, particularly in soil and above ground, make it a versatile and reliable choice for many production systems. The precocity of the Flair is a strategic asset , allowing the harvest season to begin and benefit from the advantageous prices at the start of the campaign.

---

To summarize: Our Flair strawberry plants

At Fraisiverse , we make every effort to meet the expectations of demanding producers thanks to our expertise as a specialist wholesale supplier of strawberry plants . The Flair variety, early and very productive, is distinguished by firm, sweet, bright red fruits, with an average size of 22 g, ideal for the fresh market. Choosing to buy Flair strawberry plants means investing in a vigorous plant, suitable for growing in soil or above ground, with a yield of up to 31.5 t/ha and a low waste rate. As a specialist wholesale supplier of strawberry plants , we guarantee consistent quality, from specialized nurseries, and an efficient logistics service for fast and careful deliveries throughout France. The decision to buy Flair strawberry plants also allows you to benefit from strategic precocity, with harvests starting at the end of April under cover, as well as tolerance to the main diseases. Thanks to our role as a specialist wholesale supplier of strawberry plants , we support you with a responsive sales service and tailored technical advice. Choosing to purchase Flair strawberry plants means guaranteeing your farm a high-performance, high-value product from the first markets of the season.